Being succinct: Learn from the pros

Great bit by Seth on missed opportunities and what he calls his “A, A & A”. While he may have overpaid for that t-shirt, his skill at getting his point across almost makes up for it. Read his article on: The Billion Dollar T-Shirt

Now that I think about it, this brings up another good point. I’m off on a tangent here but I was surfing Copyblogger the other day and stumbled on the following excerpt from: Why Writing Like a College Student Will Kill You Online.

Read for 5 minutes before you write
I like Seth Godin’s simple, unassuming and effective style, so I read his blog just before I write for my own. Try it with Copyblogger: A quick pass will help you recalibrate your mind toward clear, conversational prose, and away from the formality of those books, magazines, and online newspapers we read throughout the day.

Source: Copyblogger

For blogs on the up and up, and especially those authored by non-copywriters like yours truly, this can be one of the easiest ways to boost the quality of your posts. Reading the likes of Copyblogger and Seth’s Blog just before I write a post of my own gives me something to aspire to.

I hope it’s working.