Bottom Rung

The most glorious media buy in all history

November 22nd, 2007 Posted in Media

This is one of the best ambushes I have ever seen. And they pulled it off on the internet no less. Just goes to show media placement can be just as important as the ad itself.

On top of that, they are getting some serious mileage out of the blogosphere chatter that is going on…

I believe they have removed it now from CNet but here is the link anyway.