It’s just clutter

If you can wrap it, chances are someone will be willing to sell you ad space there. Case in point, escalator handrails. Everybody knows escalator stairs and the floors around escalators are soooo last year.

Is the argument that this is new and therefore it will work a valid one? By putting ads in every nook and cranny of someone’s life the best way to build rapport with a potential customer? Maybe, maybe not.

But it sure adds some spice to your pitch to the client doesn’t it!