HEMA is an international retail organization with stores in the Netherlands, Belgium, Luxemburg and Germany. Customer-friendly and with a unique profile, HEMA distinguishes itself from other retailers by selling its own brand. In addition, HEMA develops its own assortment and likes to surprise customers with timely offers of products for daily use. HEMA products are typically convenient, practical and attractive and of good quality.

Yes, I copied that directly from their website. But I really had no idea who these people were. All I know is that somehow Get Elastic stumbled across them and they are amazing.

It’s a totally new direction for online shopping retailers in terms of advertising their site and I love it. All the stuff interacts so organically, it’s like it was meant to be. Don’t get me wrong, it’s a little out there…but that’s the Dutch for you. Click on the picture to check it out.