Agencies are hip, right?
October 22nd, 2007 Posted in OpinionMost agencies can’t blog all that convincingly. However, some have broken through in this new media and command large readerships. Let’s look at a few of the usual suspects.
Organic - Three Minds @ Organic
Class Act. Great content, frequent posts. Let’s just say it’s the newest addition to my Google reader. AdAge150 Rank: N/A
Leo Burnett Toronto - Fruits of Imagination
While I’m biased about this blog based on my past posts on this blog, Jason Oke continues to impress with his juggernaut sized articles on this and that. But he has been slipping lately…
AdAge150 Rank: 137
W+K London - Welcome to Optimism
While it is frequently updated with content, it’s not adding much to the ad-blogosphere as they love to just talk about themselves. Hopefully it’s allowing their clients to feel more “in tune” with them.
AdAge150 Rank: 113
Tribble Ad Agency - The Advertising Agency of Record
Interesting choice to make the blog the homepage for the agency. They seem to be pretty serious about it, even if their blog is hard to look at for too long.
On closer inspection, they actually have some interesting content. However it is a fake agency as far as i’m concerned.
The now defunct BBDO ad blog that by all accounts never really existed in the first place. However, it’s still live for some reason. Not a great sales pitch for your clients. Tsk Tsk.
There you have it. I know it’s short but my patience with online research of blogs can be measured in minutes.
2 Responses to “Agencies are hip, right?”
By Greg Verdino, crayon on Oct 24, 2007
Hey there - Thanks for including 93 Colors in your list here, but fake agency how? Actually, we’re not an agency at all - we’re a social media consultancy and some of our best clients are agencies.
Glad you found some useful content at our corporate blog, though as it stands the “real action” is at our personal blogs.
And for the record (I’m referring now to your previous post at the Leo blog), our little band of 30-somethings aren’t particularly focused on being cool, we’re focused on helping clients make sense of new channels and social media marketing so that they DON’T do something stupid like slap nasty old ad messages all over virtual worlds, blogs and socnets - and Coffee with Crayon is a weekly networking event where we discuss new marketing and goings-on in the business of media - you should join us some time.
Peace. G
By Angus Gastle on Oct 24, 2007
Greg, interesting reply. Instead of responding here, I wrote an entire post about it.
http://angusgastle.com/blog/2007/10/24/crayon-has-responded/