October 1

Dove Campaign Sequel

It’s funny that just after I write a post on how Bravia’s sequel to Balls was less than impressive, I stumble upon Dove’s sequel to their Evolution spot. I have to say, “Sorry boys, no Gold Lion this year.” I don’t know what happens to these shops after they write an award winning ad but the next one out always leaves something to be desired.

Take a look for yourself and let me know what you think.

The easiest way to tell if an ad is good is to find out if anyone has tried to duplicate it. They always say, “Imitation is the sincerest form of flattery.”

Allow me to introduce Slob Evolution.