A 20-something’s opinion on what you call advertising.

Imprezza = Super Glue

September 30th, 2007 Posted in Ambient

So many question come to mind when I look at this picture. Is this a good photoshop job? No, it’s real. Are those real cars? They sure are. How’d they mount them upside down? You’re guess is as good as mine.

Either way, it’s a great example of a well executed idea. It will instantly get people’s attention (how could it not!) and will get the message across simply and effectively. It’s also a safe bet that people will remember this stunt long enough to tell their families about it when they get home. Pretty progressive for a car company. I like it. Why can’t they do this in the US?

It hits the road in the UK starting Oct. 1. Send in pictures if you see it in action!

Source: Autoblog

  1. One Response to “Imprezza = Super Glue”

  2. By brad karelson on Sep 30, 2007

    cool marketing ploy…but they made their first mistake when designing the new gen. impreza’s to look like kia’s…

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