Bottom Rung

Logo Changes

I’m always curious when companies try to freshen their brand image and change their logo; for better or worse. It seems like such a minor thing to those outside the industry but it can have, as many of you know, a massive effect on a brand if done well.

Take these for example:

I almost had to look twice to see the difference. But I think the overall change was pretty good. The simpler typeface and lack of stars goes a long way to making it look more contemporary. I look forward to seeing it this coming April at the NFL Draft.

I honestly could care less but Purolator updated their logo as well. I’m not a huge fan of the typeface they chose as I always liked the old logo and I doubt this will have any impact on their brand. However, if it makes them feel better, power to ‘em. You can check out their website to see it in action.