A 20-something’s opinion on what you call advertising.

Helmets 4 Australia

August 23rd, 2007 Posted in PSA

From DDB, Australia comes these inspired bicycle safety PSA on wearing helmets. Personally, I’m not sure if I connect vegetables with helmets and the copy does not help. I originally thought it was for a grocery store.

However, it is visually stunning and a definitely a new direction in the world of PSAs.

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